Tag Archives: lickert scale

The One Question that Rules Them All

It seems an increasing number of companies have been jumping on the “likelihood to recommend” Net Promoter question bandwagon, but are not willing to go so far as letting it be the one question they need to ask. Meaning the question is usually buried in a much longer survey  Even worse, sloppy surveys seem to modify the original form of the question in ways that break the validity of the Net Promoter model. Below is one such example (click to enlarge):

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