Question Writing 101 from Joe Dumas

I created and presented this summary as part of my usability testing class (HCDE 517) at the University of Washington. It covers basic question writing concepts that are applicable to both market researchers and usability researchers.

For me, the highlight of this article was Joe’s discussion on labeling the end points of scales. He reminds even us experienced question writers that: one’s choice of scale end points might activate two different cognitive structures instead of one. Measuring something as being “difficult” is not the same as measuring it as being “not at all easy”.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s