Tag Archives: think aloud

Why Context Matters in Survey Research

Survey questions with context ambiguities are usually a sign that the researcher either doesn’t understand the context the respondent might draw upon when answering the question or the context within which the company might use the data.  One way to address both kinds of context ambiguity is through cognitive interviewing: having test respondents thinkaloud while they answer survey questions. The interviews help ensure respondents are interpreting questions the way researchers intended and also that they are measuring what they intended. Here’s an example that shows why cognitive interviews are usually a good idea. It is from a survey asking about a large multinational bank.

financial

Personally, my life’s dreams can’t be achieved through “prioritizing financial goals”. They in fact, aren’t related to financial goals and that is not the fault of this bank. Continue reading

Advertisements

Anatomy of a Basic UX Project

Productivity and time management apps have been huge on smartphones in the last few years, and as a big fan of any kind of list-making or diary tool, I really enjoy playing with such apps. One of the most interesting ones out there is Lift, an app for goal-setting.

lift-iphones1

During a class I took last fall at UW, I got a chance to dive in and do some user research on it with a team, so I thought I’d do a little blog post about that.

Continue reading